Cyan Digital Security’s CEO, Markus Cserna, shared some key milestones and goals in a recent 25 minute interview with HardenStance. The full discussion can be viewed here. There were three main highlights from the conversation.
Tight integration can drive endpoint security upsell opportunities
Cyan has recently completed a tight integration of its DNS security solution with an endpoint security vendor in Orange Romania – an area of increasing importance. It’s of course exactly right for telcos to advocate and implement layered security – for consumers that means the three layers of endpoint security, home router security agents, and DNS security. But much of the benefit of these complementary solutions is sacrificed if those different solutions operate in isolation from one another and trigger conflicting or contradictory notifications, blocking and other actions. Cserna said Cyan has learnt a lot from Orange Romania’s direction on the integration it carried out. “It’s hard enough for companies to manage conflicting alerts. It’s even harder for consumers. Orange taught us to focus on the needs of the end user,” Cserna said. The experience has re-doubled Cyan’s belief in the value of endpoint security as complementary to DNS security. “Endpoint security still has a very relevant place, you can’t do without it”, he went on. “We can go out and reach all subscribers very easily. What we provide can then be used as an upsell channel for endpoint security. That can make users threat aware and educate them on protection via password managers, identify monitoring and classic AV too.”
A new model for targeting Tier 2 and Tier 3 ISPs
Cserna also elaborated on Cyan’s new partnership with Cancom, one of Germany’s largest IT system integrators and a leading provider of hybrid IT services and managed services. That may not look like an obvious move for a vendor that’s focused on reaching the telco and ISP market but there’s a compelling rationale. There’s also a proof-point in the form of a first [as yet unnamed] German ISP customer. Cancom serves as a unified market place for regional and municipal Tier 2 and Tier 3 service providers and other organizations to buy a variety of services. Cyan Guard 360, the company’s cloud based DNS filtering solution, is now among them. This enables smaller ISPs to leverage Cyan’s DNS filtering software without the long cycle and deployment times that would typically be associated with dedicated ISP deployments. “It’s still early days for this model and we don’t expect to be revenue positive until 2027″, Cserna said, “but I’m positive that these channels will have a significant impact on future revenues. We have more in the pipeline, we’re going to replicate this model in other countries too.
An eye on opportunities in Asia Pacific
Until now, Vienna-based Cyan has been almost entirely focused on the European market. Orange group is by far its largest customer. Other than some Orange group affiliates, Cyan has been even more concentrated on the so called DACH markets of Germany, Austria and Switzerland. HardenStance’s “Telco Strategies for Consumer Security” reported 38 new telco contracts for DNS security in calendar year 2025, half of which were in markets outside Europe and North America. Reflecting this trend, Cyan is starting to turn its attention beyond Europe. Asia Pacific is of particular interest. “Asia is catching up in terms of the need for security”, Cserna said. “The problem of scams is even worse there. There are some big operators with a lot of subscribers and low ARPU. They need easy to use, low cost security solutions.” Again the full interview can be viewed here:
